STRATEGIC MARKETING, BUSINESS, and REVENUE GENERATION PLANNING

Experienced CMOs and world-class subject matter experts are ready to help improve your business and position you for accelerated growth.

Leadership teams are highly intelligent, specialized, and dynamic; however, at times may lack specific experience, perspective, and objectivity.  EMA partners with them to bridge the gaps when developing:

• strategic planning

• budgeting

• roi modeling and analysis

• prioritization

• consumer and market insights identification

• effective and disciplined marketing plans

REORGANIZATION

In evolving organizations, structures are agile and fluid.  EMA helps define the organizational structure and operating approach needed at each stage of growth:

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• change management

• functional or business unit

• in-house or outsourced

• centralized or decentralized

• flat or hierarchical

• KPIs ownership assignment

COACHING & FACILITATION

At times organizations can be so focused on achieving near-term goals that they under-invest in their most valuable long-term asset, people. EMA provides:

• leadership and management training

• needs assessments

• executive and high-performance personal coaching

• team facilitation

• executive health and fitness

• team development

BRANDING

We help you achieve the voice, position, messaging, and ultimately the brand needed to break through and connect with your audience.

CREATIVE

Our creative and design team will create custom copy, logos, style guides, image assets, display pages, landing pages, email templates and anything else your growing business needs.

WEBSITE DESIGN AND DEVELOPMENT

We manage your website's design or redesign, development, build, and deployment, including e-commerce, logistics, and fulfillment.  We work with the top designers, front-end, and back-end developers.

UX/UI DESIGN

Our design experts will help improve the usability, visibility, and overall experience of your existing site.

SEARCH ENGINE MARKETING (SEM/SEO)

Optimization of paid and organic search keywords to improve your site rankings on Search Engine Results Pages (SERPs).  We are experts in all information that impact the search engines' ability to process and index your information including site copy, links, metadata and quality score, ensuring that when you are easy to find by your customers.

RETARGETING

We continue advertising to individuals that have already spent time with your brand (at your website or social media) wherever they are on the web. We manage your retargeting accounts to generate the highest ROI for your campaigns and re-engage potential customers.

FACEBOOK ADVERTISING

Target any level or combination of demographics; build custom and look-alike audiences based on existing users, site visitors and customers to increase traffic.  Ongoing creative and copy variants to optimize ROI.

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Facebook Advertising Services Available:  AUDIENCE RESEARCH & ANALYSIS, SEGMENTING, TARGETING & POSITIONING, CREATIVE MANAGEMENT, DYNAMIC RETARGETING, CROSS-PLATFORM MESSAGING, CONTENT SYNDICATION

EMAIL MARKETING

A substantial revenue driver in e-commerce: we will grow your user base, create automated drip campaigns, nurture and engage customers through the sales funnel, re-engage cart abandons and create promotional messages that drive sales.

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Email Marketing Services Available:  MARKET SEGMENTATION, CART ABANDONMENT, EVERGREEN CAMPAIGNS, ON-BOARDING SERIES, WIN-BACK SERIES, TRANSACTIONAL MESSAGING

AFFILIATE MARKETING

Pay a commission only on what sells and only to the publishers that drive sales. We will manage placement in multiple affiliate networks, monitor data, handle payments and fraud complaints while soliciting new affiliates and continually developing compelling offers.

CONTENT MARKETING

The content you create, curate and share is an essential marketing tool. We will help you build a loyal following around thought leadership and timely insights in your industry.

SOCIAL MEDIA MANAGEMENT

Our social media experts will create content that will engage customer/user community across all social channels including Facebook, Twitter, Instagram, Pinterest, etc. and manage the responding to comments or posts relating to client’s brand.

MEDIA BUYING

Digital, TV, radio - we get the best pricing on your media spend while managing placement, distribution & reporting.

VIDEO AND RADIO PRODUCTION

We manage all production activities, including scripting, storyboarding, casting, filming, animation, editing, etc.

PHOTOGRAPHY

A picture is worth…  We manage all production activities, including scripting, storyboarding, casting, shooting, editing, etc.

EMAIL LIST RENTALS

A dependable method of growing your subscriber lists and filling the pipeline, and making direct sales.  An effective way to target your offers to legitimate subscribers that have expressed interest and who may have an immediate need.

SOCIAL ACQUISITION

We identify potential customers based on their web behavior, trends, and data mining and use social media platforms to acquire customers including Facebook, Instagram, Twitter, YouTube, blogs, etc.

INFLUENCER MARKETING

Reach the most influential personalities the most important social and publishing platforms to drive engagement, brand awareness, and customer validation.